Essentials of Blogpost Writing
Once a blog has been established, there are several elements that are critical to its success (measured in terms of readers):
- Each post must be unique and filled with content that people really want to read. This content may include humorous stories, really important information that relates to your business niche, media that is engaging, and as creatively composed as possible
- Blogposts must NEVER attempt to sell anything to a reader. They are all about establishing the business owner as an expert in his/her business niche, about developing relationships with as wide a range of people as possible, and about promoting one’s brand by promoting oneself personally.
- Posts must be on a platform that allows all kinds of plugins, so that readers can easily use buttons to share your content with others on all social media sites. There must be the ability of a reader to comment on the post and to interact with other readers who are also commenting. And the business owner must remain aware of all of this interaction so that s/he too can engage in conversations – again, it’s all about recognition and relationships!
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